The Market

“The global water market is growing at a faster rate than at any time since 2010, driven by a buoyant global economy and a recovery in the oil price. That said, the rate of investment is still well below what is needed to maintain existing infrastructure and keep up with the demands of urbanisation, environmental protection and climate change.” – Global Water Intelligence

The Market

The United Nation’s World Water Development Report 2018 concluded that, by the year 2050, 6 billion people will experience fresh and drinking water shortages as part of their daily life. That figure is up from 3.6 billion people today. This is a human catastrophe on a worldwide scale.

At the 2018 Global Water Summit in Paris whose theme this year was “Water Needs Money”, industry leaders, industrial water users, water technology providers, utility managers, and investors agreed on a central and pressing message to send to the world – governments and businesses need to invest in water now.

There is no substitute to water. Human ingenuity can do many things, but it can’t increase the supply of accessible fresh water to the planet. What human ingenuity can do is make sure that the water we do have is better used and distributed. Water is the biggest threat facing the world in the 21st Century.

By 2023, the global water market is projected to reach a total value of $914.9 billion, according to Global Water Intelligence (GWI).

70% of the world’s fresh water is used in agriculture and as the population of the world grows by 80 million people every year, further pressure will be put on finding the land needed to grow crops and graze cattle together with the installation of infrastructure to deliver water to these farms.

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